Alyson A. West

elevate the conversation

The 15% Project

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A crowd-sourced collection of portraits of American interracial families and marriages in response to the uproar over a Cheerios advertisement in the spring of 2013. received global media attention, including articles in The Huffington Post, MSNBC, The Today Show, New York Daily News, and

The goal of the project is to continue publishing portraits that boost representation, elevate the cultural conversation, and give context to the changing face of the New American Family.


Send us A


Spread the love. Send your family's photo. Submission details are here.


Just us, being normal

Just like us, [these families] are proud to see representations of their normal. We’re glad and grateful we can help produce that, even if it’s just one little site on the Internet.
Huff Post
We hope this glimpse offers a view that instead of highlighting our differences, reflects a “new normal,” built on love & togetherness.



i'm Alyson.

I'm an editor, process improvement enthusiast, forensic actor, and lover of those times when you find a twenty in a jacket pocket. Oh yeah, and breakfast all day--I dig that.